Top quality localization and Japanese Games Scout 505 Games CEO Passing Japan Development-Death Stust STEAM Keep Cur Present! 【interview】

The variation background of the mobile operating system iOS, established by Apple Inc., began with the launch of iPhone OS for the initial apple iphone on June 29, 2007. Because its initial launch, it has actually been used as the operating system for apple iphone, iPad, iPod Touch, as well as HomePod, seeing constant advancement ever since, resulting in new major releases of the software application normally being announced at the yearly Apple Worldwide Developers Conference as well as later released in September, accompanying the release of new apple iphone designs. Starting with the 13.0 launch, the os for iPad was split off as iPadOS. The most up to date steady version of iphone and also iPadOS, 14.7.1, was released on July 26, 2021. The most current beta variation of iOS and also iPadOS, 15.0 beta 8, was released on August 31, 2021. Updates can be done over-the-air via settings (considering that iphone 5), or by means of the iTunes or Finder applications.

The other day, the 15th anniversary of Italian publisher 505 Games . The old core gamer knows the name in publishing such as ARMA , ARMA 2 , and a gamer in recent years is not only a large number of western games as well as Death Stranding It will often listen to the name by publishing the new work of Japanese famous creators, such as Bloodstained: Ritual Of The Night .

This time, GAME * SPARK was commemorated the first anniversary of establishment and the first anniversary of the Japanese corporation, and we conducted an email interview with the company CEO Raphael Galante . In recent years, while many Western games are localized, 505 Games do you see the Japanese market? We will send you the contents in this article, such as the response of platform changes and episodes of individual titles. At the end of the article, the details of the STEAM Keep Revised Campaign of the company title, including Death Stranding, conducted by GAME * SPARK.

Raphael Galante Career

Raphael (Raffi) · Galante is a 505 Games parent company Digital Bros Group (Digital Broth Group) joint CEO and co-founder. In 1989, he established Digital Bros Group in Milan with his brother's Lami Galante. 2007, Raffi and Lami established 505 Games brand specializing in publishing video games beyond the platform. Established 505 GAME Tokyo Offices in Japan in 2020.

In recent years Digital Bros starts an IP (intellectual property) acquisition strategy to expand the product lineup through both the studio acquisition and the indie led bellopper. We have owned a variety of balanced diverse titles.

# Japan Market Entry Homes, and Japanese Indie Scenes

- Congratulations on the 15th anniversary of establishment. It is 505 games established as a Digital Bros subsidiary, but please look back on the past aspiration and tell me the episodes and events that remain in the impression. In addition, I think that we continue further expansion by strategic change to focus on IP acquisition, but how do you approve the results and significance?

Rafael Galante (hereinafter referred to as Lafi) Thank you very much! Thanks to you, I was able to reach the 15th anniversary. About strategy, in the future, most of the revenue is aimed at getting from IP and studio owned and managed by our company in both paid and free segments. This is a great evolution for organizations, and I believe that it can be a proof of migrating from a package game seller to the creation and publisher of your IP. For Digital BROS (Digital Bros) and 505 Games, now it has become an exciting era. From now on, you can control our fate themselves, and you can learn how to establish and grow global franchise based on the success (and frustrated!).

-How are you thinking of a platform strategy as a Publisher? Please tell me about the directionality of the Corporation in PC / Console / Mobile. Also, in the PC version, will it be judged as a platform-specific platform such as Control PC version in the future?

It is focused on providing high quality content, not just for Rafi platform. By providing the end user by providing the content to the end user by leveraging existing and new platforms, we aim to maximize earnings. We think that it is important to keep track of technical and demand trends in advance and respond quickly to environments that change.

-Whld 505 Games Publishing Title Do You Expect Japanese Translation? For example, in Japan, I think that the console version and the PC version of the Publisher may be different, but at that time, the situation is that there is no Japanese translation on the only Japanese translation?

Raffi Yes, each title aims to have global publishing including Japan. Currently, our games are all translated into Japanese. Localization is not a retrofit, and multiple Key Pursons in Japan and overseas are participating and are considered as a thoroughly planned process. So far, Localization was left to the local publishing partner, but as a result, it has been postponed to release in Japan, and it would be necessary to avoid more than ever any more situations increase. Our purpose is to deliver the highest quality Japanese localization to Japan smoothly. If you have experienced more than more Japanese games, we believe that this problem solves fundamentally.

We are thinking about localization in a broad sense, one of what you want to tell you. Similar to the localization in the game, we also emphasize marketing, market strategies, and localization of human resources. In fact, Japan's team members are all from Japan, which has been experienced in the field of production and publishing. In this way to pursue the quality and depth of localization, When to everyone in Japan, 505 Games is an overseas publisher active in Japan? Or is Japan's Publisher? I'm glad if you have a question.

-How do you think about the difference between PC version and console version user in the Japanese market? Please tell me along with the future expansion strategy.

Raffi Japan is still a game console-driven market, which is expected to be for historical reasons related to hardware. Japan's hardware companies were the leader of the industry that has just begun. However, We look at the PC market and have already verified that PC paid games are growing in Japan. Recently, due to the pandemic, new users who had no choice forburs to buy PC for home work may also use the platform to use the game. In particular, digital downloads are accelerating due to the status and home. That's not affordable, new technology and business models will be able to play PC, console, and mobile cross-platforms. Hardware may come today that will not be as important as today.

-The PC version and console version should be publicly published as many as possible in the Japanese market, or whether Japan's partners will also be developed while collaborating in collaboration.

We would like to work on company-by-Case while increasing the capacity of the Rafi team and accumulating experiences. 505 Games is increasingly selected by GAMES, but in Japan, we believe that local teams will support if you choose a sublicense.

-Besides famous creators such as Hideo Kojima and Iga (Fifty Arashi Kushimi), there are many indie developers in Japan, but there are a strategy to publish the work of that creator to the world Are there any things you are thinking or preparing? In particular, please tell me how to think about creators who are giving a talent that shines quite far away from the mainstream, such as coterie.

Raffi 505 Games is an indie-friendly publisher. We always seek fresh ideas, but in most cases fresh ideas are born from indie developers. Calisating Japan's indie scene carefully looking carefully. 505 Games is a major publisher in that you understand the expectations of independent indie developers and respect them and utilize their creative directionality. We believe that it is ready to accept indie developers. Small studios will advance to the world and help to demonstrate their creative possibilities.

- Japan's small indie creators also have significant development of game core program design and UI design capabilities. Can you think that such creators will be developing publishing around the world while supporting technical and funding?

The Publisher Role for Raffisher Developers thinks that developers will create an environment to help developers who have a commercial success and agreed a high quality product to market. We offer funds from the early stages of development and have technically supported results. In addition, Japanese teams can also provide access to many resources available in-house.

# Japan wants to develop a game from Japan as well as publishing, not only publishing

- Death Stranding thinks that it is a very successful title from the financial statement, but is the result of this result of each sales and profit as a result of expecting as a company? Please tell me how to think that it was a factor of success.

I would like to understand Rafi, but we are listed companies carefully manage any communications related to numbers. On top of that, I think that Death Stranding PC version is a very successful game. We have partnered with Kojima Productions, one of the most talented studios in the world, working on this project and released a very steady PC version, we will increase the evaluation of 505 Games worldwide rice field. I think that it was a very valuable experience for the team to learn a big learning for the whole team.

-like CONTROL has also been greatly successful.

Rafi Control brought 505 Games and Remedy Entertainment great success. The other day I just announced it, but there is a big plan for the world of this Control. As a spin-off, we are developing new work of 4-person cooperative play called code name Condor with Remedy. It is an honor to be able to work with Remedy in this title.

-Please tell me the response and impressions in the Japanese market directly from Japan.

The Japan office of Raffi 505 Games was established in 2020, but Japan and Japan content providers and publisher have longer. Also, before opening the office in Tokyo, we have surveyed the market more than one and a half years. After opening, we have a very experienced human resource and have a lead in Japan. I would like to emphasize here, The reason for establishing an office is not only for its public support and licensee support, but also to scout and produce Japanese games. Japan's approach is strategic and long-term.

- Although it is a question that is hard to hear, it may be worrying if the Japanese market will not be abandoned by Japanese overseas game fans. Please tell me the enthusiasm of the Japanese market development.

Raffi There is no such risk! Japan is a priority market. Rather, I would like to deliver something that you can enjoy yourself and the enthusiastic game users of Japan. Thank you very much for the opportunity for this interview today. Thank you in the future.

--thank you very much!

# Game * SPARK reader 505 GAMES Title STEAM Keep Revised Campaign!

This time, 505 Games will carry out STEAM Keep Revised Campaign for GAME * SPARK readers! The target titles are as follows.

• ABZU

• Assetto Corsa Competizione

• Bloodstained: Ritual of the Night

• Brothers-A Tale of Two Sons

• CONTROL Ultimate Edition

• DEATH STRANDING

• GHOSTRUNNER

• HOW to Survive 2

• Journey to the Savage Planet

• Last Day of June

• Portal Knights

• Re: Legend

• RED Solstice 2: Survivors

• TOTAL TANK SIMULATOR

• VIRGINIA

By lottery, all 15 books will be presented together with a single person!

Applications are just RT target tweets for GAME * SPARK below. The results of the lottery will be returned with the winning contact. Please note that the application period will be from September 12 (Sun) 23:59.

# 15th anniversary commemorative sale is also being held on each platform!

Currently we are holding Steam / Epic Games Store / PlayStation Store / Microsoft Store / Nintendo e-shop. Do not miss this opportunity because many famous titles are targeted.

# Sale title (excerpt)

PLAYSTATION STORE

• BLOODSTAINED: Ritual of the Night

• Bloodstained-Iga's Back Pack

• Payday 2: CRIMEWAVE EDITION

#

Nintendo E shop

• BLOODSTAINED: Ritual of the Night

• ABZû

• • Book of Demons

• Brothers

#

Steam

• DEATH STRANDING

• • Control: Ultimate Edition

• Assetto Corsa Competizione

• • Red Solstice 2

#

Epic Games Store

• DEATH STRANDING

• GHOSTRUNNER

• Journey to the Savage Planet

• Control

#

Microsoft Store

• • Control: Ultimate Edition

• GHOSTRUNNER

• Journey to the Savage Planet

• Assetto Corsa Ultimate Edition