Every BVB fan knows him, even beyond the club borders, he has gained a huge awareness: the club s club real love of Borussia Dortmund has become a real brand and stands for the values and self-image in the traditional club from Westphalia. But how did it ever come to this slogan? The history of origin behind this brand Claim of the BVB, which has long since established itself as the motto Mia San Mia of FC Bayern Munich, has now been told by the former Marketing Director of Dortmund, Markus Rejek. The 54-year-old, who is now a commercial managing director at Bundesliga competitor Arminia Bielefeld, spoke about the time at the BVB, when Jürgen Klopp was still on the line as a head coach. I m able to remember a four-eyed conversation with Hans-Joachim Watzke. He questioned at that time: Do we need something like that for a football club? , Reported in the interview with Spox about the initial Doubt of the BVB managing director at the idea of a new club log. Real love fit like ...